The Black Eyed Peas star is preparing to launch his i.am+ foto.sosho iPhone cases, which are worn around the neck, in the US despite scornful response since they debuted in Britain.

The 37-year-old rapper, who doubles up as a technology entrepreneur, said he had anticipated a major new trend the marriage of technology and shion and that critics were out of touch.

charlesarthur: Twitter spokesperson says definitively that it reset 250k passwords, iPhone no more twitterhack

Kimon, an eight-year-old pet female long-tailed monkey, treats a kitten as her baby in Bintan Island, Indonesia

A glass of wine with a rough sleeper, Santa in trunks, a thousand partying Muscovites in a My Best Shot special, top photographers pick the image that sumiPhones up winter for them

Will.i.am brings his $475 iPhone camera accessory to Macworld

His company is working on versions for the iPhone 5 which will go on sale in the US by summer. Im really looking forward to the 5. And then our iPad mini one will be out Christmas this year.

He said critics of the device he sported the bling version during the interview were too sWilliam brings his $475 iPhone camera accessory to Macworldquare to appreciate it. Now you go to shion week, and shion week folk are, wow, I want that. Can you make that in alligator skin?

The rapper, who is passionate about technologys power to transform lives, said the first batch of 2,000 cases which went on sale at Selfridges just before Christmas did irly well but did not offer figures. We werent looking for a home run. The home run was getting it into stores. And so by that, we did ntastic.

Will.i.ams i.am+ company launched the foto.sosho, its first iPhone accessory, in the UK last December, retailing exclusively at Selfridges in London. The device clips around the iPhone 4 and turns it into a high-powered camera. It has a keyboard, interchangeable lenses, a built-in flash,new york asian escort model photo editing, filters and makes it easier to share and tag photos.

Looks like it was scraped off the bottom of Liberaces shoe, said CNET.

The people who are saying that are the ones who dont influence culture. The influencers say different, he told the Guardian, speaking on the sidelines of the Macworld/iWorld show in San Francisco this week.

16ðal drug-resistant organisms mean the threat from superbugs must be listed on the register of civil emergencies; The audiobook review celebrates Jane Austens best-loved character, Elizabeth Bennet, and investigates the inside story of her creator with Paula Byrnes The Real Jane Austen.

It has been called garish, ugly and doomed but the musician Will.i.am thinks shionistas will persuade Americans to love his $475 iPhone camera accessory.

The C.4 model, which sells for 199 ($320), is black and relatively discreet. The white V.4 model, which sells for 299 ($475), has gold trim, a vintage look and vocal detractors.

Bradley Wiggins capped his remarkable sporting year by taking home the big prize at the ceremony in London

This article was published on guardian.co.uk at

Is it too easy to blame online for the troubles ced by HMV and Blockbuster? Four marketing and e-commerce professionals share what they think

Will.i.am says he is encouraging a movement, an aesthetic, around wearable technology with his iPhone case. Photograph: Sipa/Rex Features

Will.i.am showed up at Macworld today, and yep, he was wearing his stupidly expensive iPhone camera case that you will never want to own, said the otherwise Apple-friendly blog cultofmac.com.

Brian Wong from Kiip shares his perspective on why mobile offers brands a unique opportunity for customer engagement

Critics have charged that its ugly, expensive and useless, but the musician says hes got a vision and hes sticking to it

The plan was to seed it to the right cultural influencers in the same way the makers of Beats headphones confounded sceptics. People said those wont catch on, theyre too big. Boy were they wrong.

You cant worry about all tastes. You have to worry about the right tastes. And those right tastes influence those who are next in line to be influenced, creating a movement, an aesthetic, around wearable technology.